The World Wide Web has truly pervaded all aspects of human existence. Everything and everyone is going online now, and the move towards a totally connected world is not “if” anymore, it’s “when”. Statistics show that up to 85% of the people who spend time online also purchase online. If you take the North American continent alone where more than 75% of the population have a broadband Internet connection at home, even if a fraction of these people buy online, it is still a huge market.