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how to know whether the sellers concentrate or not?

If the marketplace is small and sellers or buyers are familiar with each other, it is easy to know whether the sellers are genuine. Also, some points help to understand the real buyer. 

  1. Sellers product description (real content)
  2. Real product photo
  3. Trustable persona.

Yes and most important things is seller always needs to give information which you asked because fake seller may avoid to get all details which gives you warning to deal with him.